The client wanted to enhance its online visibility and drive more organic traffic to its website through impactful content and placements in authoritative publications relevant to the home security industry.

We crafted data-driven journalism campaigns to earn placements on industry-relevant sites to enhance the client’s online presence and drive traffic. This involved creating thoroughly researched, compelling content that resonated with the client’s target audience as well as influential industry platforms. Fractl’s data and insights drove the authoritative content that would engage readers while also attracting attention from top-tier publishers in the home security industry.

During our 2.5-year engagement with this home security client, we generated a substantial increase in traffic valued at $5,755,137. Our campaigns garnered over 50 million views, secured 361 placements in publications with a domain authority of 60+, and increased the client’s referring domains by 103.1%.