How Fractl Powered a New Energy Brand to Rank for 500+ Keywords and Earn High-Quality Press in Just Months
By Kelsey Libert
Cofounder
2 min read
Client's goals
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A client in the deregulated energy space approached Fractl with a brand-new domain — no authority, no content, and no established rankings. They needed an innovative approach to jumpstart their online presence and establish credibility in a competitive market.
Fractl's growth strategy
Fractl's strategy combined cutting-edge AI technology with human editorial expertise to maximize performance:
Content creation: Developed 50 in-depth pillar articles leveraging AI-assisted tools, with rigorous human edits to elevate information gain and consumer value.
Search optimization: Focused on keyword clustering and competitive analysis to rapidly build authority and visibility for the new domain.
Digital PR: Executed targeted outreach campaigns to earn placements on top-tier publishers, boosting both domain authority and brand awareness.
Results
Fractl delivered transformative results for this fledgling domain:
Engineered 50 AI-powered in-depth pillar articles optimized for both search engines and consumer value.
Ranked for 500+ keywords, including 10+ keywords on the first and second pages of Google search results.
Secured high-quality press placements with esteemed publishers, including Dallas News, Homes and Gardens, My San Antonio, CW33, Express News, and MSN.
Top publisher placements
About the author
Kelsey Libert
Cofounder
I'm a Cofounder of Fractl, an award-winning Digital PR and Content Marketing agency that has helped hundreds of SMBs and Fortune 500 companies increase their organic search traffic, keyword rankings, and conversions.
Contact us for game-changing growth
Fractl's innovative content and PR strategies can help brands of any size achieve extraordinary growth. Ready to elevate your digital presence? Contact us today to learn how we can deliver similar results for your business.