Fractl implemented a multi-faceted approach to achieve these outstanding results:

• Data journalism campaigns: Created compelling, data-driven stories tailored to the college admissions audience.
• Expert quotes: Positioned the platform as an authority by incorporating industry-relevant expert commentary.
• Reactive/Proactive PR: Combined trend-responsive media outreach with evergreen content promotion to maximize exposure.

Fractl's innovative strategies transformed this fresh domain into a robust digital contender:

• Increased domain authority by 38 points within 21 months.
• Grew monthly traffic to 18K+ visitors from site inception.
• Secured 650+ media mentions and 150+ high-authority backlinks.
• Achieved over 1,000 page-one keyword rankings, including:
  • 150+ keywords in Positions 1–3.
  • 850+ keywords in Positions 4–10.

These campaigns earned media mentions in major outlets, with a small sample including: