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What Role do Emotions Play in Creating Content That Does Well?

By Kelsey Libert

Cofounder

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1 min read

What Role do Emotions Play in Creating Content That Does Well?

You may have seen our motto: “We leverage the science behind great content.” Unlike most of our competitors, our tagline isn’t just marketing speak – it’s fact.

At Fractl, we pride ourselves in conducting groundbreaking research in our field on a monthly basis. Some of this data is kept internally to improve our processes, while other assets are released to the industry at large to improve the noise-to-value ratio of others trying to achieve success. Meanwhile, all of our clients receive exclusive access to our research, whether we decide to share it publicly or not.

Some of the areas we’ve explored so far include viral emotions, publisher outreach, and social engagement. Our findings have been featured on dozens of the web’s most reputable business publishers, including the Harvard Business Review, The Next Web, Fast Company, Inc, Forbes, and Entrepreneur – to name a few.

Kelsey Libert

Cofounder

I'm a Cofounder of Fractl, an award-winning Digital PR and Content Marketing agency that has helped hundreds of SMBs and Fortune 500 companies increase their organic search traffic, keyword rankings, and conversions.