Investing in content marketing as a startup might seem risky, but it all starts with the ambition to build up a community through quality content.
![, How Startups Should Utilize Content Marketing [Podcast Episode]](<iframe src="https://giphy.com/embed/3gK8jL6ziIcdCua8qD" width="480" height="480" frameborder="0" class="giphy-embed" allowfullscreen="" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>)
I had an absolute blast talking with the wonderful ERIC SIU about utilizing content marketing as a startup. In this episode, Eric talks about how to build a community through content, when to know the right time for startups to invest in content marketing, and much more.
![, How Startups Should Utilize Content Marketing [Podcast Episode]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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In this episode, you’ll learn:
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How to know when the right time is to start investing in content as a startup
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How to retain and foster a community after building an audience through content
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How to go about hiring for a content marketing team as a startup
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How to determine what type of content to create early on
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