Scaling your content is a huge step, but many often do it too early as opposed to too late.
![, How to Scale Your Content Marketing Efforts [Podcast Episode]](<iframe src="https://giphy.com/embed/3ohhwpTaKZVyslU5fW" width="480" height="480" frameborder="0" class="giphy-embed" allowfullscreen="" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>)
I had a blast talking to Backlinko founder and Exploding Topics co-founder BRIAN DEAN about scaling content. In this episode, Brian discusses the importance of an evergreen content calendar, when to know the right time to scale your marketing efforts, why keywords still matter, and much more.
![, How to Scale Your Content Marketing Efforts [Podcast Episode]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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In this episode, you’ll learn:
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How to gauge when it makes sense to start scaling up
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How to plan an evergreen editorial calendar and keep up what’s trending
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How to design content format around what the user needs
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How to decide whether or not to gate content
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