Long-form content can position you an authority on a topic and ultimately elevate your ROI.
![, The ROI of Long-Form Content [Podcast Episode]](<iframe class="giphy-embed" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;" src="https://giphy.com/embed/5xtDarmwsuR9sDRObyU" width="480" height="271" frameborder="0" allowfullscreen="allowfullscreen" xml="lang" data-mce-src="https://giphy.com/embed/5xtDarmwsuR9sDRObyU" data-mce-style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>)
I chatted with content strategist and SEO copywriter CHIMA MMEJE about all things long-form content. Chima breaks down the immense benefits of producing long-form content, how long it takes to do it, her keyword research strategy, and much more.
![, The ROI of Long-Form Content [Podcast Episode]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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In this episode, you’ll learn:
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How to know when long-form content is the right approach
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How long-form content can help generate more leads and acquire backlinks naturally
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How to show the value of and need for long-form content
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How to incorporating emotion into in-depth, longer content
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