It’s a reasonable question: “Is your strategy worth the cost?” And you know what you want to answer:

via GIPHY

But as we know, it’s not that easy.

Taylor Jones, VP of Marketing at Soft-Tex, shares a ton of insight on how to improve your chances of getting buy-in for content and SEO initiatives and tackle the budget-side of things.

In this episode, you’ll learn:

• Which type of stakeholders you need to consider
• How to communicate with people with different learning styles
• Tips for framing the conversation around how your strategy will impact your current conversion funnels
• How to talk about budget and expectations in a way that gets buy-in and sets the right expectations