Image

Measuring the Impact of PR Wins and Fails

By Kelsey Libert

Cofounder

Icon

1 min read

Measuring the Impact of PR Wins and Fails

In collaboration with Moz, Fractl analyzed the impact of major media press mentions, organic traffic, and backlinks for seven brands to answer a familiar question: Is any press good press?

Kelsey Libert

Cofounder

I'm a Cofounder of Fractl, an award-winning Digital PR and Content Marketing agency that has helped hundreds of SMBs and Fortune 500 companies increase their organic search traffic, keyword rankings, and conversions.