“Martech” can sound, well, technical.

via GIPHY

But Moni Oloyede, Senior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact.

In this episode, you’ll learn:

• Why marketing automation can be valuable and insightful for content marketers
• The basics for setting up marketing automation for any team size
• How can marketing automation can assist in better identifying channel attribution

Related resources/links:

• Marketing Technology Landscape Supergraphic (2020)
• CAN-SPAM Act: A Compliance Guide for Business
• Marketo
• Oracle Eloqua
• HubSpot
• Autopilot
• DuPont.com
• Salesforce