Social media doesn’t have to be just a tool for repurposing content; you can design content with social in mind. 

via GIPHY

I had the pleasure of talking to digital strategist ADRIENNE SHEARES about all things social media as part of a content strategy. Listen as she discusses her experience with “social first” content, gauging your audience’s behaviors through social media, and much more. 

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In this episode, you’ll learn:

• How to get a sense of topics that are doing well based on social media engagement

• How to create social first content that is designed with social media in mind

• How to analyze people’s social media habits to improve content

• How to use metrics to better understand your audience’s interests

Related links/resources:

• ADRIENNE ON TWITTER
• ADRIENNE’S MUCKRACK BLOG POST