Improving your BIPOC (Black, Indigenous, and people of color) messaging and visuals in marketing to reach more diverse audiences means putting more intention in your strategy.
![, Here’s How to Improve Your BIPOC Messaging [Podcast Episode]](<iframe src="https://giphy.com/embed/LSvB8JdEf4yascdXf1" width="480" height="237" frameborder="0" class="giphy-embed" allowfullscreen="" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>)
It was great chatting with KRYSTAL GLASS, co-founder of Black Creative Group, about all things inclusivity in marketing. Krystal breaks down the most important ways an organization can improve their diversity and representation, what marketing situations call for inclusivity over exclusivity, the reasons that understanding the “why” is most important, and much more.
![, Here’s How to Improve Your BIPOC Messaging [Podcast Episode]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Want to see exclusive tips on how to get buy-in and access other marketing resources? Sign up for our podcast newsletter!
In this episode, you’ll learn:
-
How to audit your messaging and visuals to know where improvement is necessary
-
How to embed representation and inclusivity into your content
-
How to utilize social listening to gain a better understanding of your audience
-
How to better understand why diversity and representation matters in marketing
Related links/resources:
