The problem many marketers have with effectively using various types of content marketing is when they focus on only one part of the buyer journey. They pigeonhole themselves into creating all of their content for boosting awareness (i.e., top of the funnel) or generating conversions (i.e., middle and bottom of the funnel). This lopsided strategy […]
Online publishing rates are astronomical; they make marketer’s jobs incredibly difficult. Putting the right message in front of the right audience at the right time is an art – and somewhat of a science as well. It’s especially challenging when the objective is to broaden awareness at the top of the sales funnel because often, […]
Think about the moment right before you share something online. What’s going through your mind? Why do you want to share the story with your social network? If you recall these moments, it’s likely that you will see a trend. Right before you hit the share button, you felt something. You saw something that made […]
Goal: Knowing how to go viral is never an exact science, but we decided to seek ways to dramatically increase your changes of success. Our goal was to identify the most common emotions evoked by graphical viral content in order to gain a basis for understanding which emotions lend themselves to a viral result most often. […]
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