To better understand the online habits of three generations, BuzzStream and Fractl surveyed over 1,200 individuals asking them when they are online, what devices they use to consume content, and the types of content they prefer.
Category: Research
Worst-Performing Headlines
BuzzStream and Fractl analyzed more than 5,000 of BuzzFeed’s lowest-performing articles to reveal what not to do when creating your next post’s headline.
The ROI of Content Marketing vs. Native Advertising
Partnering with Moz, Fractl surveyed more than 30 content marketing agencies and compared the cost data from close to 600 digital publishers’ native advertising programs to reveal which is the more cost-effective approach.
Email Effect
BuzzStream and Fractl surveyed more than 1,200 people to find out how they use email, and how gender, age, and level of education impacted specific preferences and behaviors.
Social Media Content Calendar
BuzzStream and Fractl analyzed 220,000 pieces of content from a six-month period to learn which formats earn the most social shares and when they should be published.