I maaaaaay have recorded this episode in the baggage claim area of the Seattle-Tacoma International Airport. Sorry, everyone in the airport. I’m on vacation for the week, but I couldn’t pass up on recording the next episode, in which I provide a quick review of the GrowthHackers conference and talk about how to not fall into traps […]

Sometimes you have to go back to the basics to remember why you do any of your work in the first place. So today we talk about the question: What even is content marketing? In this episode, I’ll break down the definition of content marketing and its many forms. This podcast seeks to answer your […]

You know you need to promote the awesome content you just created. But how do you actually create a digital PR strategy? And how should you plan to reach out to some of the best writers on the web? Live footage of every writer on Earth dealing with their inboxes, probably. In this episode, I’ll […]

This week’s episode is all about making those tough, top-level marketing choices to ensure you’re allocating your resources in a way that’ll give you the best ROI. How do you finalize a marketing channel strategy when there are so many tactics to choose from? If you’ve wanted more insight on how to prioritize your marketing tactics, this episode […]

Episode 3 features our very first guest: Gayane Margaryan, the digital marketing manager at the African Wildlife Foundation, who discusses the impact of emotional marketing strategies. In honor of her organization, here is a gif of my favorite animal being the cutest ever. In this episode, Gayane and I discuss the concept of marketing a […]