Stories from childhood have taught us that transformations can be exciting! Like Cinderella going from rags to a beautiful ball gown. Nostalgia hit, anyone? But we don’t all have fairy godmothers as fabulous as the late Mrs. Houston. The rest of us have to work hard to successfully transform a product, service, or brand. In this […]

For many companies, it’s marketing performance review season! Time to hear constructive, insightful, helpful feedback. Oh… oh okay. It can also mean it’s time for a self-assessment. A lot of people hate writing about themselves and dread this time of year, but it doesn’t have to be that way! How? You can use this midyear point […]

Get ready to learn about content marketing and all of its benefits. No, not those types of benefits… In addition to having new, high-quality content, content marketing can also improve a variety of metrics that help you reach one (or more) marketing goals. Find out every benefit of content marketing in this week’s episode. This podcast seeks to […]

This week’s episode is about… controversy. Tune in to learn the benefits of controversial content (and how to persuade your boss or client that it’s worth trying out). This podcast seeks to answer your questions about content marketing and digital PR with straightforward, actionable tips. You can find all episodes here. I’ll be publishing weekly, so subscribe to […]

Back from vacation and rocking a head cold, but the show must go on! And by “Valentino,” I mean “T.J.Maxx.” This week, I talk about what actually goes into creating a successful content campaign in terms of process and timeline, so if you’d love more insight in that area, this is a can’t-miss episode about […]