Have you ever read something and thought: And I just read this…why? YOU ARE NOT WORTHY! The element of newsworthiness isn’t just for newspapers (cue gasp). It also serves as a wonderful guide for content marketing that will engage your target audience. Now, if you’ve never taken journalism classes, you might not even be familiar […]

I totally get it — sometimes it can be…difficult…to reach your target customers. Hey! You can’t beat this deal. This product is amazing. Wait! Hello. Listen. PLZ. You might be really wanting to reach out to someone, but if you’re not talking about something that interests them in a way they like communicating, they’ll immediately […]

Buckle up, ladies and gents. It’s time to perform some EXPERIMENTS! Well, not the beaker-and-test-tube type of experiments — marketing experiments! The content marketing world is constantly changing, and if we want to succeed, we need to change with it. Content marketing experimentation can help you determine what new tactics and strategies are worth exploring to […]

Ranking #1 or #2 for your target keyword is every digital marketer’s dream. But getting your website to the top of Google takes a lot of work. After investing a lot of time, resources, and brain power to the endeavor, though, it’s actually possible to achieve. How do I know? Dmitry Dragilev has done it. And we […]

Have you ever seen a truly terrible infographic? I mean, horrific? Gut-wrenching? Like, something that could be on a Geocities site from 2001? Of course you have. Because when anything proves to be a super effective way to market or communicate, everyone jumps on the bandwagon, but not everyone does a very good job in […]