[Tweet “Through repurposing, you can take one topic, data set, or idea and turn it into multiple pieces of content that can work for each stage of the sales funnel.”] The problem many marketers have with effectively using various types of content marketing is when they focus on only one part of the buyer journey. […]
It’s tempting to stare at your site’s analytics and wait for the results to roll in after a content marketing campaign launches. The online world moves quickly, so many marketers also expect quick results from their online content campaigns. While there are certainly exceptions, in most cases, seeing an impact from content marketing takes time. […]
Off-site content marketing initiatives can be extremely effective for creating brand awareness and leading traffic back to your site. But once visitors arrive on your site, they won’t stay long or take the desired action if your on-site content isn’t designed with engagement in mind. If your content marketing goals include growing your audience, increasing […]
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