Content marketing is tough. Staying current with the latest trends while managing expectations and waiting for results is challenging enough, but one of the biggest hurdles is the clutter. There’s an incredible amount of noise to cut through before your audience can be reached, let alone respond. Think about it. Writers publish an estimated two […]
Think about the moment right before you share something online. What’s going through your mind? Why do you want to share the story with your social network? If you recall these moments, it’s likely that you will see a trend. Right before you hit the share button, you felt something. You saw something that made […]
It’s no secret that content marketing can be labor intensive. Creating an engaging, well-researched, beautifully designed piece of content isn’t easy. It’s a creative process that requires time, energy, and money. So it makes a lot of sense to repurpose content to get the highest level of return possible. By repurposing content, you can increase your productivity, and […]
It’s tempting to stare at your site’s analytics and wait for the results to roll in after a content marketing campaign launches. The online world moves quickly, so many marketers also expect quick results from their online content campaigns. While there are certainly exceptions, in most cases, seeing an impact from content marketing takes time. […]
Off-site content marketing initiatives can be extremely effective for creating brand awareness and leading traffic back to your site. But once visitors arrive on your site, they won’t stay long or take the desired action if your on-site content isn’t designed with engagement in mind. If your content marketing goals include growing your audience, increasing […]
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