Content is extremely important for B2B customer retention. Marketing strategist Michael Barber explains why, and how to sell content to organizations by understanding their perspective.
Category: Blog
How to Optimize and Measure Conversion Content [Podcast Episode]
Merchandising your CTA is an important part of optimizing conversion content. Marketing strategist Zontee Hou dives into this and explains the most effective ways to measure the success of your content.
We Don’t Care About Viral Marketing Anymore
Viral marketing worked in 2012, but there are better strategies now for building your audience, authority, and site traffic.
How Empathy Can Improve Your Marketing Outcomes [Podcast Episode]
Empathy is an important tool for connecting to your audience on a human level. Marketing strategist Ardath Albee explains why, and how to use it well.
22 Free and Paid Content Marketing Tools Worth Checking Out
Read through some of the top-performing content marketing tools and determine which ones would work best within your current marketing plans.
