You feel a sense of excitement when your brand or story is featured on a website. It feels like a big victory. You’ve succeeded in getting digital PR and spreading your content marketing campaign. But then what? You can’t just look at a link or mention and consider it a win. You must measure and […]
The concept of evergreen content is nothing new, and it’s talked about for good reason. Content that lasts longer has long-term value, which is a great benefit for your audience. However, despite this major advantage, focusing too much on making something evergreen could be detrimental to its promotional success if the focus is on long-lasting […]
When it comes to content marketing, you get what you measure. If you’re not measuring the right things, then you won’t see your successes. Without properly measuring results, you can’t know if your content marketing strategy is working. You can’t see your mistakes, and you can’t identify your opportunities. You can’t refine your approach based […]
As marketers, it is our job to get people to notice our brands. We want people to learn about us, talk about us, and even tell others about us. We want to spark conversations that increase awareness and attract attention. But with so many brands trying to do the same thing, this isn’t always easy. […]
When a brand gets a digital PR mention or backlink for their website, it provides value. These assets build authority, drive traffic, and improve SEO. The more websites that talk about and link back to a brand, the better. But that’s not to say that each link or mention is equally valuable. The value of […]
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