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4 Key Benefits to Attending Marketing Events, Meetings, and Conferences


4 key benefits of why marketers should attend events, meetings, and conferences.

In a digital world, having the opportunity to connect face-to-face with like-minded individuals can be somewhat of a rarity. But let’s face it, many business deals aren’t made at the office – they’re often made over dinner, at the bar, or on the golf course. Therefore, in-person interactions shouldn’t be discounted. From generating new business […]

How Outreach Teams Can Build Relationships With Writers


how outreach teams can build relationships with writers

This content is featured in “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. If you’re here because you want to form a romantic relationship with a writer, you’re in the wrong place. But if you’re interested in connecting with writers and editors in […]

The Viral Equation: Breaking Down the Variables in Massively Shared Content


the viral equation

Online publishing rates are astronomical; they make marketer’s jobs incredibly difficult. Putting the right message in front of the right audience at the right time is an art – and somewhat of a science as well. It’s especially challenging when the objective is to broaden awareness at the top of the sales funnel because often, […]