In a digital world, having the opportunity to connect face-to-face with like-minded individuals can be somewhat of a rarity. But let’s face it, many business deals aren’t made at the office – they’re often made over dinner, at the bar, or on the golf course. Therefore, in-person interactions shouldn’t be discounted. From generating new business […]
Category: Blog
How Outreach Teams Can Build Relationships With Writers
This content is featured in “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. If you’re here because you want to form a romantic relationship with a writer, you’re in the wrong place. But if you’re interested in connecting with writers and editors in […]
Here Are 3 Steps for Crafting the Perfect Pitch List
This content features an excerpt from “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. You put a lot of work into developing your content. But you must put just as much work – if not more work – into finding it the best […]
Before You Send Your Pitch Email, Use This Checklist
This content is featured in “The Tell-All Guide to Digital PR.” Click here to download the full e-book for tips on the entire promotions process. There is a lot that goes into crafting the perfect pitch email, from the necessary beforehand research to the length of your message. But you can’t afford to miss any […]
The Viral Equation: Breaking Down the Variables in Massively Shared Content
Online publishing rates are astronomical; they make marketer’s jobs incredibly difficult. Putting the right message in front of the right audience at the right time is an art – and somewhat of a science as well. It’s especially challenging when the objective is to broaden awareness at the top of the sales funnel because often, […]