Brands that create compelling content are no longer the exception but rather the new rule. With so many companies trying to attract audiences with their content, it’s becoming difficult to stand out — making innovative content marketing even more important. Packaging your data into unique content marketing formats can help you rise above the noise. Fractl is an […]
Category: Blog
How to Increase the Conversion Rate of Your Site Traffic
Now that you’ve gotten people to your site – or at least worked out a plan for that top-of-the-funnel stage – what do you do with them? Whether you already have an idea of how to increase conversion rates or are beginning your research now, we’ve got a slew of ideas on using content to […]
How to Increase Brand Awareness With Content
It’s difficult to vie for a customer’s business if they don’t know who you are. Of course, alerting them to your presence isn’t as easy as riding a bike downhill. When you’re searching for how to increase brand awareness, you’ll likely see that advertising is an option – but it’s not always the best one […]
Startup Marketing Strategy: A 6-Step Guide to Growth through Content
Email marketing, public relations, social media, referral marketing, influencer and affiliate marketing, search engine optimization – there are a lot of moving parts when it comes to implementing a holistic startup marketing strategy primed for growth. While every startup strives for similar goals, depending on the business, the priority of goals can vary. There’s no […]
The 7 Best Types of Content Marketing to Generate Leads and Attract Prospects
Building a relationship with your audience should be the focus of your lead generation strategy. Before you can nurture that relationship, you first have to “introduce” yourself and entice new readers to your site. The main way to do this is through content marketing. All marketing strategies are based on the goal to gain maximum […]
