Building a relationship with your audience should be the focus of your lead generation strategy. Before you can nurture that relationship, you first have to “introduce” yourself and entice new readers to your site. The main way to do this is through content marketing. All marketing strategies are based on the goal to gain maximum […]
The holidays are in full swing, which means a lot of us are enjoying the time away from our computer screens and overflowing email inboxes. But for those of us looking for a good read (or a good excuse to get some alone time away from the extended family visiting), we thought it’d be helpful […]
As you prepare your 2019 editorial calendar and brainstorm ideas for blog posts, guest posts, and other on-site or off-site content, there’s one thing that should be top of mind: educational content. If you’re wondering where educational content fits in the mix between blog posts, infographics, social posts, and video, the answer is actually much […]
December is a month of winter chills, festive lights, and accidental carb-loading, but it’s also an important time for reflecting back over the past year. At Fractl, we do that by examining the results of the content campaigns we’ve created and by considering what we’ve learned along the way so we can apply those content […]
’Tis the season of end-of-year roundups. Throughout 2016, we produced 23 research-based marketing campaigns that explored various topics and pending questions in our industry; they earned more than 340 media placements and nearly 34,000 social shares. It’s no secret our team at Fractl lives and breathes data. Without them, we wouldn’t be able to plan […]
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