Measuring content marketing results can be tricky. Every client and business is different, and their goals are wide-ranging (from increasing brand awareness to converting traffic). Fractl Creative Strategist Tom Dehnel sat down with SVP Dan Tynski to chat about how we gauge content marketing results. Keep reading for our insider’s perspective of how a content marketing agency […]
Brands that create compelling content are no longer the exception but rather the new rule. With so many companies trying to attract audiences with their content, it’s becoming difficult to stand out — making innovative content marketing even more important. Packaging your data into unique content marketing formats can help you rise above the noise. Fractl is an […]
Now that you’ve gotten people to your site – or at least worked out a plan for that top-of-the-funnel stage – what do you do with them? Whether you already have an idea of how to increase conversion rates or are beginning your research now, we’ve got a slew of ideas on using content to […]
It’s difficult to vie for a customer’s business if they don’t know who you are. Of course, alerting them to your presence isn’t as easy as riding a bike downhill. When you’re searching for how to increase brand awareness, you’ll likely see that advertising is an option – but it’s not always the best one […]
Email marketing, public relations, social media, referral marketing, influencer and affiliate marketing, search engine optimization – there are a lot of moving parts when it comes to implementing a holistic startup marketing strategy primed for growth. While every startup strives for similar goals, depending on the business, the priority of goals can vary. There’s no […]
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