Understanding the key differences among generational groups isn’t rocket science. But when it comes to your content, marketing to the generations can make you feel like a freshman in a theoretical physics class full of Sheldons. Don’t worry – we got you. We previously surveyed 1,200 people from three different generations (Millennials, Gen Xers, and […]
Sometimes you have to go back to the basics to remember why you do any of your work in the first place. So today we talk about the question: What even is content marketing? In this episode, I’ll break down the definition of content marketing and its many forms. This podcast seeks to answer your […]
You know you need to promote the awesome content you just created. But how do you actually create a digital PR strategy? And how should you plan to reach out to some of the best writers on the web? Live footage of every writer on Earth dealing with their inboxes, probably. In this episode, I’ll […]
How much of an impact does content marketing really have? What’s the ROI? Why does some content go viral and not others? Who is publishing and sharing it? As a content marketing agency, we see firsthand what works, what doesn’t, and how big of an imprint successful campaigns can have on our clients’ bottom line. […]
This week’s episode is all about making those tough, top-level marketing choices to ensure you’re allocating your resources in a way that’ll give you the best ROI. How do you finalize a marketing channel strategy when there are so many tactics to choose from? If you’ve wanted more insight on how to prioritize your marketing tactics, this episode […]
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