This week’s episode is all about making those tough, top-level marketing choices to ensure you’re allocating your resources in a way that’ll give you the best ROI. How do you finalize a marketing channel strategy when there are so many tactics to choose from? If you’ve wanted more insight on how to prioritize your marketing tactics, this episode […]
Episode 3 features our very first guest: Gayane Margaryan, the digital marketing manager at the African Wildlife Foundation, who discusses the impact of emotional marketing strategies. In honor of her organization, here is a gif of my favorite animal being the cutest ever. In this episode, Gayane and I discuss the concept of marketing a […]
We’re already at Episode 2! Let’s assume that means double the value! In this episode, I discuss how to do content marketing when it’s not your top priority right now. Even if you can’t dedicate all of the time and budget you’d like at this time, there are ways to get a head start for when […]
Coming up with content ideas isn’t the easiest process, especially when you need to do it at scale. At Fractl, our creative team performs two content ideation sessions per day, five days a week. We normally generate 30 to 50 raw ideas per session. It’s not easy, and we rely on a variety of websites, […]
I think only a gif can communicate my excitement for this. Welcome to the first episode of my new content marketing podcast, Ask Amanda About Marketing. This podcast seeks to answer your questions about content marketing and digital PR with straightforward, actionable tips. You can find all episodes here. I’ll be publishing weekly, so subscribe to stay up-to-date, […]
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