There’s definitely a time and place for reflecting on the past, but for now, let’s focus on the…. The future of content creation, of course. I can’t tell you how many kids you’ll have or whether George R.R. Martin will ever finish writing… Kristin Tynski and Ryan Sammy, Fractl’s creative strategy experts, join me this […]
Category: Blog
Ask Amanda About Marketing – Episode 18: Wait. Do You Have a Content Code? [Ft. Tommy Walker]
Sometimes we all need to do some soul searching, like figuring out what it is we want out of life…or our brand’s blog. Sometimes, the difficult part about writing a blog is getting in all the information along with the right tone. That’s where the content code comes in–giving you guidelines on how to find […]
Ask Amanda About Marketing – Episode 17: Extra! Extra! Here’s What Makes Content Newsworthy
Have you ever read something and thought: And I just read this…why? YOU ARE NOT WORTHY! The element of newsworthiness isn’t just for newspapers (cue gasp). It also serves as a wonderful guide for content marketing that will engage your target audience. Now, if you’ve never taken journalism classes, you might not even be familiar […]
Ask Amanda About Marketing – Episode 16: Talk Targeted to Me [Ft. Shayla Price]
I totally get it — sometimes it can be…difficult…to reach your target customers. Hey! You can’t beat this deal. This product is amazing. Wait! Hello. Listen. PLZ. You might be really wanting to reach out to someone, but if you’re not talking about something that interests them in a way they like communicating, they’ll immediately […]
Watch a Content Idea Evolve into a Viral Marketing Campaign
So you’ve come up with a great idea for a piece of content. Fantastic! Spare a second to give yourself a pat on the back, and then roll up your sleeves. Now the real work begins. As the adage goes, “the devil lies in the details,” and going from the initial concept to the final […]