Google (and other search engines) are all about helping people find what they’re looking for by sorting through which sites are high-quality and relevant. Search engines or Jerry McGuire? Who can tell. So when you know you’ve created something amazing, using search engine optimization (SEO) allows the search engines to see your content is appropriate for your […]
Full disclosure: This episode is full of Harry Potter references and talk about ego. I’ve spoken a lot about how emotion plays into content, both in this podcast and generally in my writing. But there’s another way to think about your approach to creating successful content, and that’s by creating ego-bait. Think of it this way: People want to […]
As marketers, we have to remember that we humans are social creatures. That’s probably why niche online communities have been taking off so much recently. There’s a ton of value in putting a bunch of engaged, like-minded people in one place. And the best part? Being natural and real makes “networking” way less tedious. Nathan Collier created […]
When marketers think about online lead generation, they often focus on the conversion part of the process. They put an emphasis on writing the perfect call to action and getting prospects to take steps like filling out a form. They are so focused on perfecting the conversion step that they forget about the process audiences […]
You might think you’re ready to blast off into the world of startup success…but are you fully prepared for launch? (Also, if you were wondering how many animals in space gifs there are…it’s a lot.) I’m joined by Justin Adelson, founder of Perfect Pixel Marketing, to discuss how to successfully prepare for a website launch. We […]
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