[Tweet “Everywhere you look, you see buzzwords and catchphrases: content marketing and create quality content and content is king. The trouble is that, without clear definitions and strategies, content can become a meaningless concept.”] Content surrounds us. Everywhere you look, you see buzzwords and catchphrases: content marketing and create quality content and content is king. […]

[Tweet “Targeting isn’t just an important part of marketing. It is marketing.”] As a lifelong marketer and SEO consultant, I typically begin working with new clients by talking about targeting. Targeting isn’t just an important part of marketing, it is marketing. Without targeting, selling products and advertisements would be quite challenging. Marketers wouldn’t be able […]

[Tweet “It’s very rare to see successful content that succeeds on search engines without integrating SEO strategy from the beginning.”] On first glance, content marketing and search engine optimization might seem like opposing forces. Different tactics, competing channels, each jockeying for position and attempting to be the main focus of your budget and strategy. However, […]

[Tweet “Creating content that’s worth seeing and capable of being seen requires effort.”] If you sit down and write up a simple blog post, hoping that’s all you need to promote yourself — that’s not enough. You should certainly write what you’re passionate and knowledgeable about, but there’s so much content online that it’s difficult […]

[Tweet “High-quality content that’s aimed at enriching the internet community is in line with how Google ranks sites.”] A stellar piece of content can do more than look pretty on your site and educate or entertain your audience. With the right digital PR, it can score coverage by top-tier publishers and make the rounds to […]