[Tweet “While there are many methods for building links, there is one tactic that has proven to be the most effective: content marketing.”] To improve a website’s ranking in search engines, you need to earn high-quality backlinks to the site. When many links point to a website, it signals to search engines that the page is important, […]

[Tweet “Remember this: beyond just the content idea and story, the formatting and presentation are just as important.”] Creating content is a process that can be approached from a variety of angles, but one thing remains clear: if you want to create meaningful stories that publishers are interested in, the content must be high quality. […]

[Tweet “On face value, copywriting and content writing seem like two sides of the same coin; however, there are major differences between the two styles of writing.”] In my SEO Consulting practice, there’s a metaphor I like to use a lot: Just like you wouldn’t hire a plumber to fix a leaky roof, you wouldn’t […]

[Tweet “No matter the industry, your goal should always be to make your readers feel something and want to share it – and keeping these tips and examples in mind will help your high-quality content achieve that.”] There are large, over-arching elements that have proven successful in our content marketing work (e.g., highly emotional, mass […]

[Tweet “We’re in a golden age of video content. And it looks like it’s only getting better.”] We’re in a golden age of video content. And it looks like it’s only getting better. Why? Well for one, it has never been easier to access an absolutely endless supply of high-quality video entertainment in a world […]