You’re amped and ready to break last year’s sales goals, impress your boss, and knock your B2B marketing strategy out of the park. But are you ready? Sure, you publish blog posts relevant to your company or industry, but there’s a whole lot more you can do with content to bring in leads and convert […]
Marketers are constantly working to better understand viral growth through content. Luckily, a 2009 educational post by David Skok at ForEntrepreneurs.com may provide some insight on how to quantify it once it does happen. That post applies an equation for viral growth to predict things like the growth of the user base of a smartphone app and […]
[Tweet “Through repurposing, you can take one topic, data set, or idea and turn it into multiple pieces of content that can work for each stage of the sales funnel.”] The problem many marketers have with effectively using various types of content marketing is when they focus on only one part of the buyer journey. […]
[Tweet “Enlist your audience to share your content so it gets in front of as many eyes as possible. A great way to do this is to start a viral loop that moves content from user to user.”] We all do it, it’s become pretty much second nature; clicking that little share arrow on the corner […]
[Tweet “There’s a content marketing misconception that needs to be resolved. It’s a false belief that conservative brands can’t create interesting, compelling, and popular online content.”] There’s a content marketing misconception that needs to be resolved. It’s a false belief that conservative brands can’t create interesting, compelling, and popular online content. Far too often “conservative” […]
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