You’re amped and ready to break last year’s sales goals, impress your boss, and knock your B2B marketing strategy out of the park. But are you ready? Sure, you publish blog posts relevant to your company or industry, but there’s a whole lot more you can do with content to bring in leads and convert […]
Marketers are constantly working to better understand viral growth through content. Luckily, a 2009 educational post by David Skok at ForEntrepreneurs.com may provide some insight on how to quantify it once it does happen. That post applies an equation for viral growth to predict things like the growth of the user base of a smartphone app and […]
The problem many marketers have with effectively using various types of content marketing is when they focus on only one part of the buyer journey. They pigeonhole themselves into creating all of their content for boosting awareness (i.e., top of the funnel) or generating conversions (i.e., middle and bottom of the funnel). This lopsided strategy […]
We all do it, it’s become pretty much second nature; clicking that little share arrow on the corner of a Facebook post, posting links to our walls or Twitter accounts, or even directly sharing an article online with a family member or friend. Whether it be the emotions evoked by that content or because you […]
There’s a content marketing misconception that needs to be resolved. It’s a false belief that conservative brands can’t create interesting, compelling, and popular online content. Far too often “conservative” is misinterpreted as “boring,” which leads to more reserved brands to believe they can’t use content marketing to attract attention online. But this is all wrong. […]
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