If a marketer says he or she can produce a content campaign guaranteed to go viral – run. Let’s start with an unpleasant truth: not every piece of content will be successful. Quite frankly, some will be failures. We can’t ultimately control what publishers choose to cover, or what stories end up going viral. Anyone […]

[Tweet “Broken link building can initially sound simpler than content marketing. However, a thoughtful content marketing strategy can ultimately have a higher yield and major gains.”] Broken link building is an oft-cited link building practice, for good reason. It’s a link building practice with a primary focus on quality content and, arguably, a drive to […]

[Tweet “While social media marketing and content marketing differ in many ways, both content and social strategies have nearly the same structure. This makes it incredibly easy to align your objectives, audience, and content calendar right from the get-go.”] You have a social media strategy in place. You have an idea of what you’re going […]

[Tweet “The fact is, a nofollow link on a top-tier publisher with millions of followers on social is nothing to be upset about. “] After working hard on your outreach strategy, researching and building a list of contacts, and painstakingly writing the perfect pitch, you did it! You achieved a huge placement for your team […]

[Tweet “Content that includes fresh ideas, statistics, and findings will reach more readers, gain more attention, and create stronger results for content marketing campaigns.”] It’s safe to say that we are in information overload on the internet. Over 2 million blog posts are published every day. That’s a lot of content floating around the web. […]