According to Statista’s latest estimate, 77 percent of U.S. Americans have a social media profile. Worldwide, the number of social media users has now reached 2.34 billion and is expected to grow to 2.95 billion by 2020. If you could reach 77% of the U.S. population with a piece of content, would you? While reaching […]

All across the world, digital content is being published at a rapid rate. Millions and millions of stories are propelled into the world with the hope that even just a small group of the billions of eyes on the internet will see it.   And every once in a while, a piece of content succeeds. It […]

Getting links is often one of the primary goals of content marketing. Marketers and brands create compelling content with the hope that publishers will notice, feature a story about the content, and link back to the original creator. However, all links are not created equal. Different types of links have varying values, just as links […]

Cost is likely one of your first thoughts when exploring the idea of adding content marketing to your businesses marketing arsenal. The upfront cost of content creation isn’t a “one size fit all” price, defined by a word count, or final deliverables. The creation of awesome and intriguing content is just one part of the […]

Whether inspiration comes from a brainstorming session with a small group, an ideation meeting with your team or any other method, developing content creation ideas can sometimes be a difficult process. To assist in helping businesses achieve their marketing goals, there are numerous resources available that can act as references during your developmental phase. Identifying […]