[Tweet “By tapping into what makes a piece of content go viral, you can replicate and apply to your own content strategy—reaching exponentially more people than by only focusing on your onsite content.”] According to Statista’s latest estimate, 77 percent of U.S. Americans have a social media profile. Worldwide, the number of social media users […]

[Tweet “Content that is primed for virality is created with the goal of triggering social sharing and publisher placements. It’s designed to catch mass attention.”] All across the world, digital content is being published at a rapid rate. Millions and millions of stories are propelled into the world with the hope that even just a small […]

Getting links is often one of the primary goals of content marketing. Marketers and brands create compelling content with the hope that publishers will notice, feature a story about the content, and link back to the original creator. However, all links are not created equal. Different types of links have varying values, just as links […]

[Tweet “The costs associated with creating content are not as cut-and-dry as they were in the past.”] Cost is likely one of your first thoughts when exploring the idea of adding content marketing to your businesses marketing arsenal. The upfront cost of content creation isn’t a “one size fit all” price, defined by a word […]

[Tweet “To assist in helping businesses achieve their marketing goals, there are numerous resources available that can act as references during your developmental phase.”] Whether inspiration comes from a brainstorming session with a small group, an ideation meeting with your team or any other method, developing content creation ideas can sometimes be a difficult process. […]