[Tweet “This is one of the most exciting benefits of digital PR. When you invest in creating newsworthy content, many more writers will be interested in what you’ve produced if it’s new information and would provide value to their audiences.”] Link building has been a common strategy for digital marketers for years. The practice, which […]

[Tweet “Are your influencer marketing campaigns profitable? Are you reaching your goals? While working with influencers sounds exciting, it means nothing without results.”] You were there, once: the first day of school in a new shirt. A shirt that made you proud but that your mother dismissed as suitable for only a vagabond or ailing […]

[Tweet “By tracking the success of your viral marketing, not only will you be able to physically see where your money is going, but you will also be able to make better judgment calls over time to get the most out of your marketing efforts.”] One of the biggest questions posed by content creators, in […]

[Tweet “As these content strategy case study examples show, even one campaign can yield powerful results when properly executed and promoted.”] It’s hard to gauge just how effective content marketing can be for a brand or business. Fortunately, we can look at content marketing case studies to fully understand the process and its value. In […]

Although content marketing is becoming increasingly popular and three out of four marketing teams are using it, making the case for content marketing to a decision-maker in your organization may be difficult. Proposing a business case that develops and implements content marketing strategies can change someone’s mind. Content marketing is not a quick, one-time campaign or […]