Content that converts is easy to sell internally. But what about content that is bringing brand new people into the fold who may not be ready to buy? via GIPHY Many of us know that this aspect of reporting can be a lot tougher. This week, Ruth Burr Reedy from UpBuild talks about how you […]

Listening to your customers and potential customers is a huge part of marketing. via GIPHY But have you heard of social listening? Brooke Sellas from B Squared Media explains what social listening is, why it’s a powerful tool, and what kind of insights you can glean to help decide what kind of content to create. […]

Not everyone understands the value of content. via GIPHY To us, it’s straightforward, but to others it can look like an expense without fully understanding the impact it has on user experience and decision making. Jacqueline Urick from Sears Home Services talks about how she’s been able to get buy-in from executives and help the […]

Sales and marketing are different skill sets, but they both have foundations in communicating effectively.  via GIPHY Both types of professionals are trying to explain their value in the context of the customer/client/stakeholder’s needs. John Doherty from Credo explains how his experience in sales can apply to marketing justification discussions, as well.  In this episode, […]

Imagine everyone you knew kept telling you the same trivia fact over and over. Hey, did you know a snail can sleep for three years? Did you hear about snails? Guess what? Snails are capable of sleeping for… via GIPHY That’s what the internet can feel like sometimes — the same content over and over […]