Michelle Garrett provides tips on how to get the most out of each piece of on-site content you create to improve your ROI.
Category: Blog
The Most Common Objections to Content Marketing (And How to Respond) [Podcast Episode]
Find out how to respond to some of the most common objections to pursuing a content marketing strategy.
Overcoming Content Budget Pushback by Addressing ROI
It’s a reasonable question: “Is your strategy worth the cost?” And you know what you want to answer: via GIPHY But as we know, it’s not that easy. Taylor Jones, VP of Marketing at Soft-Tex, shares a ton of insight on how to improve your chances of getting buy-in for content and SEO initiatives and […]
Marketing Automation 101 (And How It Boosts Content ROI)
“Martech” can sound, well, technical. via GIPHY But Moni Oloyede, Senior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact. In this episode, you’ll learn: Why marketing automation can be […]
Digital PR Tips in the Time of COVID-19
Should you pitch right now? Who should you pitch? And what should you pitch them? via GIPHY These are tough questions to begin with, let alone during a pandemic. Dmitry Dragilev, founder of JustReachOut.io, discusses the pitching behavior he’s seen on the platform and suggests what would work for other people doing their own DIY […]
