Content marketing strategist/consultant Christoph Trappe explains why your company needs a content performance culture.
Category: Blog
3 Types of Content NOT to Create During COVID-19
COVID -19 is still impacting us all. If you work in content marketing, don’t create these three types of content while the pandemic is still present.
What The Most Highly Linked-To Pages Tell Us About Successful Content
What makes successful content? Backlinks, engagements, or both? In this study we examine what the most linked-to pages online have in common and what makes them successful.
Understanding the Value of Brand Communities [Podcast Episode]
Melissa Fach of SEMrush explains the value of online communities and provides tips on how to manage them.
Measuring and Maximizing Your Content’s ROI Through Rich Results [Podcast Episode]
Geoff Atkinson explains how content marketers can get their content ranking higher in the SERPs and thus amplify the visibility (and ROI) of their pages.
