Podcasting is more popular than ever; so is it worth it to start a show? And if you have one, are you tracking its value? Find out in this week’s episode.
Category: Blog
Brand Authenticity: How to Achieve Trust Through Content
Brands need to practice what they preach. It’s the only way they can build brand authority and trust. Here are some tips on how to make this happen.
BLM Reflection: How Marketers Can Make Our Industry More Inclusive [Podcast Episode]
How can marketers be better anti-racists? Mike Utaegbulam explains the challenges Black professionals face and provides tips on how you can effect change.
Digital PR Outreach: The Efficacy of Email Personalization [Study]
Digital PR pros have to send pitches, dozens—sometimes more—to journalists everyday on behalf of their clients. Should you personalize each pitch you send?
How Has Coronavirus Impacted Digital PR and Link Building?
Where should you pitch content during COVID-19? In a digital pr study, we analyzed over 16 million online news articles to determine how much coronavirus is dominating the news cycle, across various verticals and writers.
