Human response can be broken down into four basic emotions: happy, sad, afraid/surprised, and angry disgusted. Fractl’s research is used to emphasize the importance of understanding the science of emotion in marketing.
Kelsey Libert
Cofounder
I'm a Cofounder of Fractl, an award-winning Digital PR and Content Marketing agency that has helped hundreds of SMBs and Fortune 500 companies increase their organic search traffic, keyword rankings, and conversions.
