Fractl implemented a robust and multifaceted approach to achieve these results:

• Data journalism campaigns: Created timely, data-driven stories that resonated with both journalists and the gig economy audience.
• Expert quotes: Positioned client representatives as thought leaders in their field to secure authoritative mentions.
• Reactive/Proactive PR: Leveraged breaking news and trending topics to secure coverage while maintaining proactive outreach for evergreen campaigns.

Fractl not only met but far exceeded the client's goals in record time:

• Delivered 700 DA 30+ backlinks in just 6 months — doubling the 12-month target of 300–400.
• Secured a total of 900+ backlinks, with over 800 follow links, driving measurable authority gains.
• Landed placements on mainstream news outlets, including: