Image

How Fractl Helped an Educational Gaming Platform Overcome AI Concerns and Drive 10,000+ New Visitors in Just 2 Months

Kelsey Libert

By Kelsey Libert

Cofounder

Icon

2 min read

Educational Gaming Platform Case Study Header

Client's goals

Share


Share

An innovative game-based educational platform partnered with Fractl to solve a critical content challenge. Facing internal capacity limitations and a hesitant leadership team wary of AI-generated content, the client needed an effective strategy to drive growth without compromising quality.

Overcoming challenges


The client's leadership team initially hesitated to leverage AI for content creation. To address these concerns, Fractl:

  • Educated stakeholders through email exchanges, calls, and research insights, including Google's viewpoints on AI-generated content.
  • Highlighted Fractl's innovative AI workflow, which includes expert editors and subject matter experts curating and refining content to the highest standards.
  • Eye Demonstrated that the final content was indistinguishable from human-written work, even by prominent AI detection tools.

Fractl's growth strategy


Fractl's approach combined cutting-edge AI innovation with human expertise to:

  • Develop highly tailored AI-powered pillar content designed to resonate with the educational gaming audience while meeting SEO goals.
  • Execute a strategic link acquisition campaign to amplify content reach and bolster domain authority.

Results


Fractl turned challenges into successes with a strategic and educational approach:

  • Produced 8 in-depth AI-powered pillar articles, extensively curated and edited by subject matter experts.
  • Generated 10,000+ net new visitors and ranked for over 1,700 new keywords in just over 2 months.
  • Supplemented the content strategy with a robust link acquisition campaign, earning press mentions on top-tier publishers like:
Logo
Logo
Logo
Logo
Logo
Logo

About the author


Kelsey Libert

Kelsey Libert

Cofounder

I'm a Cofounder of Fractl, an award-winning Digital PR and Content Marketing agency that has helped hundreds of SMBs and Fortune 500 companies increase their organic search traffic, keyword rankings, and conversions.

Contact us to transform your challenges into wins

Fractl's blend of innovation and expertise can help your brand overcome obstacles and achieve remarkable results. Ready to elevate your content strategy? Contact us today to learn how we can help your business thrive.