Machine learning is extremely important for understanding content from a search perspective. 

via GIPHY

I had a blast chatting with senior analytics consultant and freelance SEO, JESS PECK. Jess breaks down the relevance of machine learning for content marketers and SEOs, how machine learning can show you biases in your content seen by algorithms, how search engines specifically use machine learning, and much more. 

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In this episode, you’ll learn:

• How to use machine learning to understand content from an algorithm perspective

• How SEOs implement machine learning to better understand how search works

• How and where to get started with machine learning as a content marketer

• How you can gain insights from machine learning to generate stronger content

Related links/resources:

• JESS ON TWITTER
• JESS’ SEO EXPERIMENTS
• AN INTRO TO BEAUTIFUL SOUP (PYTHON LIBRARY)