Getting the most out of your content comes down to its potential to be evergreen, linkable, and applicable to multiple channels.
![, Getting The Most Bang For Your Buck With Content [Podcast Episode]](<iframe src="https://giphy.com/embed/nibC9iYgAKAUAC6Iem" width="480" height="267" frameborder="0" class="giphy-embed" allowfullscreen="" style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>)
It was wonderful chatting with KATE NEUENS, SEO Manager at Beyond Identity, about content, content content. Kate breaks down the best ways to make your content more valuable overall by finding linkable, interesting topics that stay relevant over time, and much more.
![, Getting The Most Bang For Your Buck With Content [Podcast Episode]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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In this episode, you’ll learn:
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How to get buy in for content by showing its value in multiple channels
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How to tie evergreen content to events and holidays throughout the year
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How to find sectors that intersect with your business to expand content potential
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How to create linkable content that serves more than one purpose
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