We know, especially in the realm of SEO, that technical skills matter. But behavioral skills can be just as important, if not more important.

via GIPHY

Matthew Howells-Barby, director of acquisition at HubSpot, talks about his experience getting buy-in for ideas in a large company and what he’s learned about how behavioral skills can increase your chances of success.

In this episode, you’ll learn:

• How to indirectly influence the decision makers
• The importance of accruing and using social capital
• How different teams should be accountable to the same goals
• Tips for having the right attitude when pitching ideas

Related resources/links:

• GrowthHackers Conference