At least a dozen techniques can increase search traffic on a website, but these days, people want more than just a spike in page views – they want to see their content reach new levels of popularity.

However, to create a highly successful piece of online content, it’s not enough to merely be informative or interesting. Everyone has been scrambling to figure out what makes content go viral, and it seems some companies are piecing the mystery together.

Here at Fractl, we believe that there are some clear factors that can help a concept grow from an idea into an online phenomenon. This infographic details how each step of the content creation process can aid in producing a story that evokes emotion from the reader and is truly sharable.