Results

By showcasing a wide array of clients, campaigns, and content mediums, our portfolio offers a glimpse into how Fractl gets results.

From the start of a campaign, we work with our clients to determine and define specific campaign goals. Next, we ideate exceptional content that is proven to engage people and then choose the ideal content channels that will best accomplish our goals. Our seasoned team of creative professionals uses a scientific approach for creating content, with heavy research and insight allowing each piece to be an authority. Standing behind the content is our well-connected digital PR department, whose thought leadership has been featured at national conferences. Finally, we measure the results against goals to confirm and quantify our success.

We always match concepts with the most appropriate content medium, including:

  • Crowd-Sourced Content
  • Original Editorial & Long-Form Articles
  • Motion Graphics & Mixed Media
  • Interactive Features & Original Research
  • Contests, Quizzes & Widgets
  • Scribe-Style Videos
  • Kinetic Typography
  • Interactive Web & Mobile Applications

The engaging content of our successful campaigns attracts some of the most respected news outlets, authors, and blogs to consistently turn to us as a resource. We pride ourselves on our track record for meeting our clients’ campaign goals while still maintaining our reputation for creating superior quality content that is in demand by publishers.

eBay Deals Case Study

 

Overview

eBay Deals is the section of eBay.com – the bargain-hunters’ virtual paradise andFortune 500 – that showcases daily, weekly, and other special deals on various merchandise.

The site turned to Fractl for help with its relative low awareness for “deals” compared to other online retailers as well as weakness in SEO for target categories in fashion, electronics, etc. We employed strategic consulting to eBay Deals, while creating and executing content marketing and outreach campaigns focused on core metrics, including sales. The results were phenomenal.

  • Engaging content ideation and production
  • In-house PR department obtaining top placements
  • 20 large-scale, multi-asset content marketing campaigns
  • 330% growth in SEO clicks in one year

 

Research

Industry Knowledge Backed Up by Science

eBay Deals serves a diverse group of shoppers, so the first step was to define the target audiences and then use a scientific approach to determine what ideas resonate with them. For specifics on the type of research we did, see our post on the Harvard Business Review blog that explains the role emotions play in making content go viral.

For each of the 20 campaigns we did for eBay Deals, our aim was to investigate topics that eBay Deals’ customers cared most about – such as spending habits, male fashion and smartphone advice – to help them gain a better understanding of the subject.

Planning

Content Mediums Aim Focus

Once an idea for a campaign was born – and research showed support for its relevancy – we determined the most appropriate content medium that would best accomplish the goals set collaboratively by Fractl and eBay Deals.

  • Crowd-sourced content
  • Original editorial and long-form articles
  • Motion graphics and mixed media
  • Interactive features and original research
  • Contests, quizzes, and widgets
  • Scribe-style videos
  • Kinetic typography
  • Interactive web and mobile applications

 

Our team created monthly publishing calendars with multiple content mediums aligning with seasonality and the products’ promotional schedules.

 

Production

A Team Effort

Our creative and production departments worked closely with project managers to ensure each eBay Deals campaign was in sync with the client’s requests, mutual goals, and delivery schedule. From Fractl’s creative director, project managers, and digital journalists to experienced graphic artists and coders, our entire team worked together seamlessly to make the content eye-catching, accurate, timely, and sought-after by top content aggregators. Each campaign was modified, enhanced, and tweaked until perfection was achieved.

Outreach

Sharing High-Quality Content

After the different content components for the campaigns were finalized and approved by eBay Deals, our PR/promotions specialists took over and used their extensive connections with high-profile sites, bloggers, authors, and other media professionals to get the content published. Our focus was on industry-leading voices on influential websites who would link to and comment on great, relevant content for their community.

Exposure to the right audience was key in getting the content shared, which led to our high success rates in social media sharing.

Our content had viral DNA, making it in-demand among leading online publishers including HuffingtonPost.com, Yahoo.com, BusinessInsider.com, Entrepreneur.com, Mashable.com, Time.com, MSN.com, TheAtlantic.com, cNet.com, and many others.

 

Results

Measurable Results

At Fractl, we measure and track increases in social engagement, sharing, brand interaction, and digital brand advocacy.

“Fractl is a results driven company. Their expertise lies in understanding what resonates with audiences from all walks of life. This ability, combined with the pure creative talent and unmatched execution skills, enables Fractl to create content that drives consumers to engage and convert.” – Jordan Koene, Global SEO at eBay

By keeping the 20 campaigns we created and promoted in line with eBay Deals’ core brand mission, the results were extraordinary.

  • Drove 330% growth in SEO clicks in one year
  • Achieved top rankings for multiple target keyword sets
  • Garnered huge uptick in earned social media and “deals” brand awareness
  • Attained 1,000,000 pageviews and 50,000+ social engagement through content marketing
  • Secured a link portfolio worth 30,000 domain authority points (equivalent to 300 of the highest ranking domains on the web)

In addition, we secured a Google Site Link for eBay Deals and established eBay Deals as the growth engine for eBay. Fractl was also awarded work with many other eBay verticals.

Google Site Link

Highlight Campaigns

 

Rehabs Case Study

 

Overview

Rehabs.com came to Fractl as a new company that needed help with marketing its site, which focuses on empowering people in their recovery from addiction. It’s a sensitive topic with lives literally at stake, and Rehabs.com knew the importance of taking the right approach and making the right decisions regarding their marketing goals as well as brand awareness.

The site needed more traffic, high-quality inbound links, and social media attention. We provided all of that and more, helping Rehabs.com stand out in a highly competitive niche.

  • Engaging content ideation and production
  • In-house PR department obtaining top placements
  • 19 large-scale, multi-asset content marketing campaigns
  • 1,100% increase in organic search traffic in one year

 

Research

Inside Knowledge of Recovery Industry Essential

As an addiction recovery site, all content for Rehabs.com needed to have a voice of authority so its audience would trust it as a go-to source for rehabilitation. This was achieved through an investigative approach involving heavy research and inquiries every step of the way – from ideation through production.

In addition to being authoritative, the 19 campaigns needed to have an edge to them that would garner significant attention from publishers and audiences. The compelling design and emotional hook of one particular campaign showing the physical destruction of methamphetamines was so popular that it appeared on “Inside Edition” and resulted in 10 million views.

To learn more about how Fractl conducts research, see our post on the Harvard Business Review blog that explains the role emotions play in making content go viral.

 

Planning

High-Quality Content Mediums Get Attention

After the original ideation took place, the next step was to decide which content medium would work best with the chosen ideas. We also kept in mind the goals set collaboratively by Fractl and Rehabs.com when determining the types of content produced.

  • Crowd-sourced content
  • Original editorial and long-form articles
  • Motion graphics and mixed media
  • Interactive features and original research
  • Contests, quizzes, and widgets
  • Scribe-style videos
  • Kinetic typography
  • Interactive web and mobile applications

 

Fractl plans and executes an annual publishing calendar focused on building leads for multiple rehabilitation services.

 

Production

It Takes a Village…

Fractl’s team of creative and production professionals worked hand-in-hand with project managers to ensure each Rehabs.com campaign was in sync with the client’s requests, mutual goals, and delivery schedule. From our creative director, project managers, and digital journalists to experienced graphic artists and coders, our entire team worked together seamlessly to make the content eye-catching, accurate, timely, and sought-after by the web’s top publishers and news outlets. Each campaign was modified, enhanced, and tweaked until perfection was achieved.

“Dan and his company have always been on the cutting edge of content marketing (since before it was even called that). I consider them a key piece of our team and growing success. If you’re willing to push the envelope and think in terms of “there is no box,” then you want to work with Fractl. – Jeff Smith, CEO at Recovery Brands, LLC

 

Outreach

Obtaining Placement Was Vital

Once the content for Rehabs.com’s campaigns was finalized, Fractl’s in-house PR/promotions specialists took the lead, using their extensive connections with high-profile sites, bloggers, authors, and other media professionals to get the content published. Our focus for Rehabs.com was on industry-leading voices on influential websites who would link to and comment on great, relevant content for their community.

It’s apparent from the huge surge in leads that Rehabs.com received as a result of our content marketing campaigns that the content was put in front of the right audiences.

By nurturing our relationships with online news outlets, we were able to secure placement for Rehabs.com campaigns on sites such as HuffingtonPost.com, Gawker.com, Wired.com, Adweek.com, BusinessInsider.com, MTV.com, Discovery.com, Slate.com, Guardian.com, Independent.com, iVillage.com, FastCompany.com, and many others.

 

Results

Big Content Achieves Results

At Fractl, we provide an accurate, detailed picture of the results we accomplish through content marketing by measuring and tracking increases in:

  • social engagement
  • sharing
  • brand interaction
  • digital brand advocacy

For Rehabs.com, the 19 campaigns we created and promoted were in line with the client’s core brand mission – and the results were extraordinary.

  • Increased organic search traffic by 1,100% in one year
  • Drove >4 million views to client’s site
  • Achieved huge surge in earned and social media
  • Gained 1,800 high-quality inbound links and stories
  • Earned substantial increase in leads
  • Secured content breakout on traditional media (TV, celebrity endorsements, radio, etc.)

 

Find out more about the impact Fractl’s content marketing had on Rehabs.com by reading the ROI Case Study.

 

Organic Visitors

Organic Visitors

Highlight Campaigns